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PRIVACY | Kale & Cake
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Privacy policy

1. data protection at a glance

General notes

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. His contact details can be found in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected by providing us with this information. This can be data that you enter in a contact form, for example.

Other data is collected automatically or with your consent by our IT systems when you visit the website. These are mainly technical data (e.g. internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right to receive information free of charge about the origin, recipient and purpose of your stored personal data at any time. You also have the right to demand the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent for the future at any time. In addition, you have the right to demand, under certain circumstances, the restriction of the processing of your personal data. Furthermore, you have the right of appeal to the competent supervisory authority.

You can contact us at any time at the address given in the imprint for this and other questions on the subject of data protection.

Analysis tools and third-party tools

When you visit this website, your surfing behaviour can be statistically evaluated. This is mainly done with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. hosting and content delivery networks (CDN)

External Hosting

This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster's servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated by a website.

The use of the hoster is for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f DSGVO).

Our hoster will only process your data to the extent necessary to fulfil its performance obligations and will follow our instructions with regard to this data.

We use the following hoster:

macciato media solutions
Kirchmann & Ströbele GbR
Heissen 50
D-88267 Vogt

Conclusion of a contract for order processing

In order to guarantee data protection compliant processing, we have concluded a contract for order processing with our host.

3. general notes and compulsory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

Note on the responsible body

The person responsible for data processing on this website is

Sophia Thora
Wagmüllerstrasse 21
80538 Munich

Phone: 015152471613
E-mail: info@kaleandcake.de

Responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Storage duration

Unless a more specific storage period has been specified within this data protection declaration, your personal data will remain with us until the purpose for which it was collected ceases to apply. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons have ceased to apply.

Data Protection Officer required by law

We have appointed a data protection officer for our company.

Sophia Thora
Wagmüllerstrasse 21
80538 Munich

Phone: 015152471613
E-mail: info@kaleandcake.de

Note on data transfer to the USA

Among other things, our website includes tools from companies based in the USA. If these tools are active, your personal data may be transferred to the US servers of these companies. We would like to point out that the USA is not a safe third country in terms of EU data protection law. US companies are obliged to release personal data to security authorities without you as the person concerned being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g. secret services) may process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke any consent already given at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 DPA)

IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU SHALL HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIFIC SITUATION, INCLUDING PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WHICH ARE WORTHY OF PROTECTION AND WHICH OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS, OR UNLESS THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 DSGVO).

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT, AT ANY TIME, TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING, INCLUDING PROFILING, INSOFAR AS IT IS LINKED TO SUCH DIRECT MARKETING IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION ACCORDING TO ART. 21 PARA. 2 DSGVO).

Right of appeal to the competent supervisory authority

In the case of infringements of the DPAs, the persons concerned have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the suspected infringement. This right of appeal is without prejudice to other administrative or judicial remedies.

Right to data transferability

You have the right to have data, which we process automatically on the basis of your consent or in fulfilment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only take place to the extent that it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If the SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If there is an obligation to provide us with your payment data (e.g. account number for direct debit authorisation) after the conclusion of a contract with costs, this data is required for payment processing.

Payment transactions via the usual means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

In the case of encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Information, deletion and correction

Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correct or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.

Right to limit processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address given in the imprint. The right to restrict processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the review, you have the right to request that we limit the processing of your personal data.
  • If the processing of your personal data was/is carried out unlawfully, you may request that the data processing be limited instead of deleted.
  • If we no longer need your personal data, but you do need it to exercise, defend or assert legal claims, you have the right to request that we limit the processing of your personal data instead of deleting it.
  • If you have lodged an objection under Art. 21 para. 1 DSGVO, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests outweigh the interests of the parties, you have the right to demand that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, such data may be processed - apart from their storage - only with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

Objection to advertising e-mails

We hereby object to the use of contact data published within the scope of the imprint obligation to send advertising and information material not expressly requested. The operators of this website expressly reserve the right to take legal action in the event that unsolicited advertising information is sent, for example by spam e-mails.

4. data collection on this website

Cookies

Our Internet pages use so-called "cookies". Cookies are small text files and do not cause any damage on your end device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or until they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your end device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for the processing of payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies are used to evaluate user behaviour or display advertisements.

Cookies that are required to carry out the electronic communication process (necessary cookies) or to provide certain functions that you have requested (functional cookies, e.g. for the shopping basket function) or to optimise the website (e.g. cookies to measure the web audience) are stored on the basis of Art. 6 para. 1 lit. f DSGVO, unless another legal basis is given. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services. If consent to the storage of cookies has been requested, the storage of the cookies in question will be carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a DSGVO); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Insofar as cookies are used by third-party companies or for analysis purposes, we will inform you separately about this within the framework of this data protection declaration and, if necessary, request your consent.

Contact form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 Para. 1 letter b DSGVO if your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO), provided that the enquiry was made.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent for storage or the purpose for which the data was stored no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

Inquiry by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your inquiry including all personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 Para. 1 letter b DSGVO if your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO), provided that the enquiry was made.

The data sent to us by you via contact enquiries will remain with us until you request us to delete it, revoke your consent for storage or the purpose for which the data was stored no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Comment function on this website

For the comment function on this page, in addition to your comment, information on the time of the comment's creation, your e-mail address and, if you are not posting anonymously, the user name you have chosen are stored.

Storage duration of comments

The comments and the associated data are stored and remain on this website until the commented content is completely deleted or the comments have to be deleted for legal reasons (e.g. insulting comments).

Legal basis

The storage of comments is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke any consent you have given at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing operations already carried out remains unaffected by the revocation.

5. social media

Facebook Plugins (Like & Share button)

On this website plugins of the social network Facebook are integrated. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

You can recognize the Facebook plugins by the Facebook logo or the "Like Button" ("Like") on this website. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When you visit this website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook "Like-Button" while you are logged in to your Facebook account, you can link the contents of this website on your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information on this in the Facebook privacy policy at: https://de-de.facebook.com/privacy/explanation.

If you do not want Facebook to associate your visit to this website with your Facebook user account, please log out of your Facebook user account.

The use of the Facebook plugins is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Twitter plugin

Functions of the Twitter service are integrated on this website. These functions are provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland. By using Twitter and the "Re-Tweet" function, the websites you visit will be linked to your Twitter account and made known to other users. In the process, data is also transferred to Twitter. We would like to point out that we, as the provider of the sites, have no knowledge of the content of the transmitted data or its use by Twitter. For further information, please refer to the Twitter privacy policy at: https://twitter.com/de/privacy.

The Twitter plugin is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If the appropriate consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://gdpr.twitter.com/en/controller-to-controller-transfers.html.

You can change your privacy settings on Twitter in the account settings at https://twitter.com/account/settings

Instagram Plugin

Functions of the Instagram service are integrated on this website. These functions are offered by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland integrated.

If you are logged in to your Instagram account, you can link the contents of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that we, as the provider of the sites, have no knowledge of the content of the transmitted data or its use by Instagram.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If the appropriate consent has been requested, the data will be processed exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

For more information, please refer to Instagram's privacy policy: https://instagram.com/about/legal/privacy/.

Tumblr Plugin

This website uses buttons of the Tumblr service. The provider is Tumblr, Inc, 35 East 21st St, 10th Floor, New York, NY 10010, USA.

These buttons allow you to share a post or page on Tumblr or follow the provider on Tumblr. When you visit one of our websites with a Tumblr button, the browser establishes a direct connection to the Tumblr servers. We have no influence on the amount of data that Tumblr collects and transmits with the help of this plugin. According to the current status, the user's IP address and the URL of the respective website are transmitted.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If the appropriate consent has been requested, the data will be processed exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information, please refer to Tumblr's privacy policy at: https://www.tumblr.com/privacy/de.

LinkedIn Plugin

This website uses features of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Each time a page of this website containing LinkedIn functionality is requested, a connection to LinkedIn's servers is established. LinkedIn will be notified that you have visited this site using your IP address. If you click the LinkedIn "Recommend" button and are logged into your LinkedIn account, LinkedIn will be able to associate your visit to this site with you and your account. We would like to point out that we, as the provider of these pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.

The LinkedIn plugin is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

For more information, please refer to the LinkedIn privacy policy at: https://www.linkedin.com/legal/privacy-policy.

Pinterest Plugin

On this website we use social plugins from the Pinterest social network, which is operated by Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

When you call up a page that contains such a plugin, your browser establishes a direct connection to the servers of Pinterest. The plugin transfers protocol data to the Pinterest server in the USA. This log data may include your IP address, the address of websites visited that also contain Pinterest functions, the type and settings of your browser, the date and time of your request, your use of Pinterest and cookies.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If the appropriate consent has been requested, the data will be processed exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information on the purpose, scope and further processing and use of the data by Pinterest, as well as your rights and options for protecting your privacy, please refer to Pinterest's Privacy Policy: https://policy.pinterest.com/de/privacy-policy.

6. analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of the website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used and origin of the user. Google may combine this data in a profile that is assigned to the respective user or his or her end device.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google on the use of this website is usually transferred to a Google server in the USA and stored there.

This analysis tool is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP Anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google.

browser plugin

You can prevent Google from collecting and processing your information by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information on how Google Analytics handles user data can be found in the Google privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the "demographic characteristics" feature of Google Analytics to help the website visitors find appropriate ads within the Google advertising network. This allows reports to be generated that contain statements about the age, gender and interests of the site visitors. This data is derived from Google's interest-based advertising and from third-party visitor data. This data cannot be associated with any particular person. You can disable this feature at any time by changing the ad settings in your Google Account, or generally prohibit Google Analytics from collecting your information as described in the "Opting out of data collection" section.

Google Analytics E-Commerce Tracking

This website uses the "e-commerce tracking" feature of Google Analytics. E-commerce tracking enables the website operator to analyse the purchasing behaviour of website visitors to improve his online marketing campaigns. Information such as the orders placed, average order values, shipping costs and the time from viewing to purchasing a product is recorded. This data can be summarized by Google under a transaction ID, which is assigned to the respective user or his device.

Storage duration

User and event-level data stored at Google that is linked to cookies, user IDs (e.g., User ID) or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Please see the following link for details: https://support.google.com/analytics/answer/7667196?hl=de

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third party websites if the user enters certain search terms in Google (keyword targeting). Furthermore, targeted ads can be played out based on the user data available at Google (e.g. location data and interests) (target group targeting). We as website operators can evaluate this data quantitatively, for example by analysing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of Google Ads is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in marketing his service products as effectively as possible.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

Google Remarketing

This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyses your user behaviour on our website (e.g. click on certain products) in order to classify you into specific advertising target groups and then to play out suitable advertising messages to you when you visit other online offers (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked to the cross-device functions of Google. In this way, interest-based, personalized advertising messages that have been customized for you on one device (e.g., mobile phone) based on your past usage and surfing habits can be displayed on another of your devices (e.g., tablet or PC).

If you have a Google Account, you can opt-out of personalised advertising by clicking on the following link: https://www.google.com/settings/ads/onweb/.

The use of Google Remarketing is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in marketing his products as effectively as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Further information and the privacy policy can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Target group formation with customer comparison

For the target group formation we use among other things the customer comparison of Google Remarketing. Here we transfer certain customer data (e.g. e-mail addresses) from our customer lists to Google. If the customers in question are Google users and are logged in to their Google account, they will be shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google conversion tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google conversion tracking allows Google and us to see if the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that can be used to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of Google Conversion Tracking is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information about Google Conversion Tracking, please see the Google Privacy Policy: https://policies.google.com/privacy?hl=de.

Facebook pixel

This website uses Facebook's visitor action pixels to measure conversion. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

This allows the behaviour of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook Ads to be evaluated for statistical and market research purposes and future advertising campaigns to be optimised.

The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy. This allows Facebook to enable the placement of advertisements on pages of Facebook as well as outside of Facebook. This use of the data cannot be influenced by us as a site operator.

The use of Facebook pixels is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You will find further information on the protection of your privacy in the Facebook privacy statement: https://de-de.facebook.com/about/privacy/.

You can also disable the Custom Audiences remarketing feature in the Advertising Settings section of https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

7th Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use these data exclusively for sending the requested information and do not pass them on to third parties.

The data entered in the newsletter registration form will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address as well as its use for sending the newsletter at any time, for example by using the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you have cancelled your subscription. Data that has been stored by us for other purposes remains unaffected.

After you have been removed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with the legal requirements when sending newsletters (legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

8. plugins and tools

YouTube

This website incorporates videos from the YouTube website. The website is operated by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our websites where YouTube is embedded, a connection to the servers of YouTube is established. This tells the YouTube server which of our pages you have visited.

Furthermore, YouTube may store various cookies on your end device or use comparable technologies for recognition (e.g. device fingerprinting). In this way, YouTube may obtain information about visitors to this website. This information is used, among other things, to gather video statistics, improve the user experience and prevent fraud.

If you are logged in to your YouTube account, you allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information on how we handle user data, please see the YouTube privacy policy at: https://policies.google.com/privacy?hl=de.

Vimeo

This website uses plugins from the video portal Vimeo. The provider is Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our sites that is equipped with a Vimeo video, a connection to the Vimeo servers is established. This tells the Vimeo server which of our pages you have visited. Vimeo also obtains your IP address. This also applies even if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transferred to the Vimeo server in the USA.

If you are logged in to your Vimeo account, you allow Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account.

Vimeo uses cookies or comparable recognition technologies (e.g. device fingerprinting) to recognize website visitors.

Vimeo is used in the interest of an attractive presentation of our online services. This represents a legitimate interest in the sense of Art. 6 Par. 1 lit. f DSGVO. If consent has been requested, the processing will be carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; consent may be revoked at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission and, according to Vimeo, on "legitimate business interests". Details can be found here: https://vimeo.com/privacy.

For more information about how Vimeo handles user data, please refer to the Vimeo privacy policy at: https://vimeo.com/privacy.

Google Web Fonts (local hosting)

This site uses so-called web fonts, which are provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. There is no connection to Google servers.

For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and Google's privacy policy: https://policies.google.com/privacy?hl=de.

Google Maps

This site uses the map service Google Maps. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an attractive presentation of our online offers and easy findability of the locations we have indicated on the website. This represents a legitimate interest in the sense of Art. 6 Para. 1 lit. f DSGVO. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; consent may be revoked at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

More information on the handling of user data can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.

SoundCloud

This site may include plugins from the social network SoundCloud (SoundCloud Limited, Berners House, 47-48 Berners Street, London W1T 3NF, United Kingdom.) You can recognize the SoundCloud plugins by the SoundCloud logo on the affected pages.

When you visit this website, a direct connection between your browser and the SoundCloud server is established after activating the plugin. SoundCloud thereby receives information that you have visited this website with your IP address. If you click the "Like Button" or "Share Button" while logged in to your SoundCloud account, you can link and/or share the content of this website with your SoundCloud profile. This allows SoundCloud to associate your account with visits to this website. We would like to point out that we, as the provider of the sites, have no knowledge of the content of the transmitted data or its use by SoundCloud.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information, please see the SoundCloud privacy policy at: https://soundcloud.com/pages/privacy.

If you do not want SoundCloud to associate your visit to this website with your SoundCloud user account, please log out of your SoundCloud user account before activating any SoundCloud plugin content.

Spotify

On this website functions of the music service Spotify are integrated. Provider is Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Sweden. You can recognize the Spotify plugins by the green logo on this website. An overview of the Spotify plugins can be found at: https://developer.spotify.com.

This allows a direct connection between your browser and the Spotify server to be established via the plugin when you visit this website. Spotify is thus informed that you have visited this website with your IP address. If you click on the Spotify button while you are logged in to your Spotify account, you can link the contents of this website on your Spotify profile. This allows Spotify to associate your visit to this website with your account.

We would like to point out that when using Spotify, cookies are used by Google Analytics so that your usage data can also be passed on to Google when using Spotify. Google Analytics is a tool of the Google Group for the analysis of user behaviour with headquarters in the USA. Spotify alone is responsible for this integration. We as website operators have no influence on this processing.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the attractive acoustic design of his website. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information, please refer to the Spotify Privacy Policy: https://www.spotify.com/de/legal/privacy-policy/.

If you do not want Spotify to associate your visit to this website with your Spotify account, please log out of your Spotify account.

9. eCommerce and payment providers

Processing of data (customer and contract data)

We collect, process and use personal data only to the extent that they are necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data on the use of this website (usage data) only to the extent necessary to enable or charge the user for the use of the service.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

Data transmission on conclusion of contract for services and digital contents

We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to the credit institution commissioned with the payment processing.

A further transmission of the data does not take place or only if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 Para. 1 letter b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

[Privacy Statement Texts for the Payment Service Bar]

10. audio and video conferencing

Data processing

Among other things, we use online conference tools for communication with our customers. The tools we use in detail are listed below. If you communicate with us by video or audio conference via the Internet, your personal data is collected and processed by us and the provider of the respective conference tool.

The conferencing tools collect all information that you provide/set to use the tools (email address and/or your phone number). Furthermore, the conference tools process the duration of the conference, start and end (time) of participation in the conference, number of participants and other "context information" related to the communication process (metadata).

Furthermore, the provider of the tool processes all technical data required for the processing of online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or loudspeaker and the type of connection.

If content is exchanged, uploaded or otherwise made available within the tool, it is also stored on the servers of the tool providers. Such content includes, but is not limited to, cloud recordings, chat/ instant messages, voicemail uploaded photos and videos, files, whiteboards and other information shared while using the Service.

Please note that we do not have full influence on the data processing procedures of the tools used. Our possibilities are largely determined by the corporate policy of the respective provider. Further information on data processing by the conference tools can be found in the data protection declarations of the tools used, which we have listed below this text. 

Purpose and legal basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6 para. 1 sentence 1 lit. b DSGVO). Furthermore, the use of the tools serves to generally simplify and accelerate communication with us or our company (legitimate interest in the sense of Art. 6 Para. 1 lit. f DSGVO). Insofar as consent has been requested, the tools in question will be used on the basis of this consent; the consent may be revoked at any time with effect for the future. 

Storage duration

The data collected directly by us via the video and conference tools will be deleted by our systems as soon as you request us to delete it, revoke your consent for storage or the purpose for which the data was stored no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal retention periods remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Used conference tools

We use the following conference tools:

Zoom

We use Zoom. The provider of this service is Zoom Communications Inc, San Jose, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. For details on data processing, please refer to Zoom's privacy policy: https://zoom.us/de-de/privacy.html.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://zoom.us/de-de/privacy.html.

Conclusion of a contract for order processing

We have concluded a contract with the provider of Zoom for order processing and fully implement the strict requirements of the German data protection authorities when using Zoom.